Convention Bureau Italia

About CBItalia

About us

The reference point for Italian MICE abroad

Convention Bureau Italia is a private national authority promoting tourism within the Meeting Industry

It was officially founded in 2014 by the industry’s main associations - Federcongressi & Eventi, Associazione Italiana Confindustria Alberghi, Federturismo, Federalberghi, Confcommercio, ASSOHOTEL - Confesercenti - to assist operators. 

CBItalia has been formally recognized by ENIT, the National Agency for Tourism, as the national convention bureau thanks to an official agreement that grants a straightforward collaboration when it comes to big international fairs and promotional activities, but also to continue designing and implementing together new important initiatives to further Italy’s global positioning in the sector of Business Destinations for the years to come.

“The role of Convention Bureaus is that of reducing the distance between Destinations and events organisers. This is our everyday endeavour, representing a network of 3500 Italian businesses. CBItalia’s mission is to promote Italy as a MICE destination, acting like a starting contact point and as a source of information for anyone who chooses Italy as an event destination. CBItalia supports Italian and foreign event planners by providing impartial guidance that takes into consideration all the logistical needs and, especially, goals of an event.”
Tobia Salvadori, Workshop Associativo “An Italian Evening”, Bruxelles, 20 giugno 2019

Our team

Our services

  • Promotion

    Promoting Italy as a Destination in the main international markets of the meeting industry with communication and marketing initiatives

  • Coordination

    Coordinating and representing the Italian offer in the main foreign markets with the organisation, both in Italy and abroad, of B2B events, sales call/mission, and workshops

  • Support

    Supporting the international and national requests to find the most suited destinations, locations, and services to satisfy clients demands

  • Business creation

    Creating business opportunities for CBItalia’s associates and for the whole country

  • Dissemination

    Spreading the MICE culture through adequate training

Our partners

  • logo-italian-national-tourist-board
  • logo-federcongressi-eventi
  • logo-federturismo-confindustria
  • logo-confcommercio-imprese-italia
  • logo-federalberghi-ospitalità-italiana
  • logo-confindustria-alberghi-associazione-aquila
  • logo-assohotel-confesercenti
International weight

The Strategic Alliance of European CBs

Convention Bureau Italia is also recognized internationally, thanks to its participation in the Strategic European Alliance. 

The strategic alliance unites all bodies and organisations working on national promotion within Europe.

The alliance was formalised by signing the Memorandum of Understanding.

Distribution of events in the world. Credits: