Italy at Hand is Convention Bureau Italia’s project dedicated to promoting Italy as a destination for international congresses, corporate events, incentives and meetings.
A project designed to connect Italy’s MICE offering with the international meetings industry, creating opportunities for connection, networking and business.
The hands that tell the story of Italy
Italy at Hand was born from a simple idea: to tell the story of Italy through one of its most recognisable gestures.
Hands that accompany words, explain, create and welcome. The hands behind Italian know-how, craftsmanship, creativity and the ability to build meaningful relationships.
Over time, this gesture has become the identity of a project designed to connect Italy with the world.
One project, three ways of connecting
The Italy at Hand vision takes shape through three formats, each with its own approach and tools, but all sharing the same goal: connecting Italy’s MICE offering with international markets.
IAH – The Event
The project’s flagship international gathering: a travelling event that brings qualified international planners to Italy for 4 days of B2B meetings, experiences, activities and informal networking
IAH – International
A program of Roadshows designed to bring Italy's Mice offering directly to international markets through b2b workshops and local experiences
IAH – Homebound
Our Fam trip designed to bring International buyers into Italian Destinations/venues through immersive experiences allowing them to discover destinations, venues and suppliers first-hand
The Event, International and Homebound share one vision: to promote Italy, build meaningful relationships and create new business opportunities for the Italian MICE industry.
Because Italy’s value lies not only in its destinations, cities and outstanding assets, but above all in the people who bring them to life.
Italy at Hand
- ProjectItaly at Hand
- WebsiteGo to website
Connecting Italy's MICE offering with international planners
Italy at Hand_The Event
The international flagship event dedicated to the Made-in-Italy MICE industry
Since 2018, Italy at Hand – The Event has been the annual international gathering bringing together qualified international buyers and Italian MICE professionals in Italy.
A travelling event that each year takes a selection of international buyers to discover a new Italian destination, combining business, networking and experiences.
Four days designed to create connections that go beyond a single meeting: a programme of B2B appointments, networking opportunities, site inspections and immersive experiences gives buyers the opportunity to discover Italian destinations, venues, DMCs, convention bureaus and suppliers first-hand.
The goal is to turn every meeting into a potential professional relationship and every experience into a new opportunity to bring congresses, meetings and events to Italy.
- 4Days of event
- 80International buyers
- 68Italian exhibitor MICE
- 4Interactive activities
- 4Site visits
Italy at Hand 2026
The 8th edition of Italy at Hand will be held in Palermo from 10 to 13 November, 2026.
- iah25 b2b
Italy at Hand_International
Convention Bureau Italia organizes a series of promotional roadshows in major European cities to promote Italy as the ideal destination for corporate events, incentives, and conferences.
Each roadshow features the participation of around 15 Italian suppliers representing the entire country, including local convention bureaus, hotels, congress centers, DMCs, and service providers.
Each stop includes a B2B workshop, where a specialized local agency selects local event planners working in corporate event agencies, incentive houses, PCOs, and corporations.
Italy at Hand_Homebound
An innovative format that combines destination promotion, authentic experiences, and B2B meetings with selected international buyers.
At each stop (up to 3 days), you’ll have the opportunity to showcase your offering through site inspections, immersive activities, and a dedicated B2B workshop designed to foster strategic partnerships.
