Agenzia Regionale Campania Turismo

Campania has rightfully earned its place among the leading destinations for conference tourism in Italy. This is confirmed by the 2024 report from the International Congress and Convention Association (ICCA). The prestigious ranking highlights the increase in international events, the expansion of infrastructure, and the growing interest from operators and planners in recent years.

Naples, in particular, has entered the top 60 destinations worldwide for international events—a result that reflects an ongoing transformation, not only in the regional capital but throughout the entire region: stronger infrastructure, specialized services, and a renewed focus on the value of professional hospitality.

The Campania Tourism Agency is working in this direction: building connections, supporting those who choose the region for their events, and aligning public and private resources. Not by offering simple packages, but by listening. Not through slogans, but by providing tangible tools for institutions, professionals, companies, DMCs, and PCOs. Our strength lies in a comprehensive vision: enhancing the region in all its diversity by integrating various resources into a coordinated, supply-chain-oriented system.

In Campania, events do not adapt to the territory. It is the territory that shapes itself around the event, offering real, feasible, and coherent opportunities. Each area has something unique to offer: a network of small and mid-sized cities ready to host, an authentic inland for off-the-beaten-path experiences, and a well-known coast that still has the power to surprise.

• Tourist Information and Welcome Services
  The Campania Tourism Agency provides a widespread network of info points across both well-known and lesser-known tourist destinations in the region. These offer personalized assistance, informative materials, and on-site support to guide every visitor in discovering the authentic essence of the territory. The service is designed to ensure a welcoming, seamless tourist experience deeply connected to local identity.
• Participation in International Trade Fairs
  Through a coordinated and strategic presence at the main international trade fairs in the sector, the Agency promotes Campania’s integrated tourism offering on a global scale, presenting the region as a rich, accessible destination—ideal for travelers seeking high-quality cultural, natural, and food-and-wine experiences.
• MICE Tourism Fairs
  The Agency supports the promotion of Campania as a MICE destination by participating in specialized trade fairs to attract international events, conferences, and incentive travel. This targeted strategy aims to position the region among the top business tourism destinations, thanks to its iconic venues, professional services, and high-value cultural offerings.

You can't remain neutral in front of Campania. It’s a land that captures you, overwhelms you, and stays with you. It’s not just a destination—it’s a revelation, a living laboratory of emotions, culture, and wonder, capable of shining a spotlight on every event.

There isn’t just one way to experience Campania. And it’s precisely this richness of perspectives that makes the region so compelling for the meeting industry. In just a few kilometers, you move from some of the world’s most iconic coastal landscapes to inland areas still untouched by mass tourism—yet rich in space, identity, and stories.

The Sorrento-Amalfi Peninsula, a symbol of elegance and beauty, stands alongside the villages of Cilento—quieter, yet no less powerful—perfect for immersive formats. The islands of Ischia, Capri, and Procida, as well as the Phlegraean Fields, offer settings that are both intimate and international. The mountainous areas of Irpinia, Sannio, and Matese welcome those in search of depth, authentic connections, and a slower pace. And then there are the art cities—not only Naples, but also Caserta, Benevento, and Salerno—each with its own soul and event spaces, where cultural heritage meets innovation.